jared

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Esileht » 2012 » Juuni » 21 » How to Disrupt the Music Industry: A Conversation with Jared Leto
22:02
How to Disrupt the Music Industry: A Conversation with Jared Leto

Jared Leto has a posse. In fact, they're so loyal they make him seem like a cult leader. There's the million or so who remember him as the actor in Fight Club, Requiem For A Dream, or even My So Called Life, way back when. A few million more know him as a bona fide rock star, the singer/guitarist in Thirty Seconds To Mars. To us, he's an innovator. 


Having reinvented himself a few dozen times, he clearly feels the occasional need to destroy something beautiful. And it's his knack for creative destruction that earned him a spot as one of our 100 Most Creative People 2012. He joins us today to talk about the three businesses he's hatched, all of which have a shot at shaking up entertainment as we know it. The One & Only Golden Tickets is a Willy Wonka approach to online concerts, offering all access to digital VIPs. His digital ticketing business, VyRT, is the more like the general admission component--don't call either sophisticated service "streaming," though. On the artist side, he's forged The Hive, a powerful social media consultancy based on best practices he picked up with his own band and their rabid social followers.



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